Multi-Brand Management
Streamline your marketing, content, and reporting processes while protecting the distinct identities of your brands.
See it in action
From content and campaigns to customer rewards and loyalty programmes, everything your team needs to manage multiple brands is built into one platform.
Command Centre
Monitor performance across all your brands from one central hub. The Command Centre gives you a real-time view of all your campaign activity, so you’ll always knows where things stand and can act quickly when it counts.
At-a-Glance Performance Metrics
Monitor your most important performance metrics across all your brands in real-time. From active campaigns and messages sent to open rates and loyalty campaigns, everything you need to measure impact is visible from the moment you log in.
Live Campaign Monitoring
See all your running campaigns at a glance, complete with live metrics. Quickly identify which campaigns are performing well and which may need attention, without having to dig through individual reports.
Approvals and Rewards at a Glance
Stay on top of content waiting for approval and keep track of your highest-performing rewards, all from the same screen. Nothing gets missed and no time is wasted switching between different areas of the platform.
Campaigns
Create and manage your marketing campaigns across multiple channels and brands. Build, schedule, and monitor every campaign from one place, so your teams can move faster and your customers get a more consistent experience.
Campaign Pipeline Overview
Get an instant snapshot of your entire campaign pipeline across all stages. See exactly how many campaigns are running at any given time with full visibility of what’s in progress and what might need to change.
Real-Time Campaign Performance
Track key metrics like click, bounce or conversion rates for every campaign as they happen. Understand what’s working across your brands and make informed decisions without waiting for end-of-campaign reports.
Multi-Channel Campaign Management
Create and manage email and multi-step campaigns across all your brands from one place. Whether it’s a one-off promotion or an automated customer journey, everything is visible and manageable from a single dashboard.
Content
Manage and publish content across all your brands from one centralised platform. Keep your messaging consistent and your workflows organised, whether you’re managing one brand or many.
Smart Content Filtering
Quickly find any piece of content across all your brands using the search bar and status filters. Filter by published, scheduled, or drafts to keep your content pipeline organised and easy to navigate.
Content Overview
Get a clear, consolidated view of all your brand content in one place. Each card displays the content title, channel type, current status, and key dates to give your team full visibility across every piece of content without switching between platforms.
Content Status Tracking
Track the progress of every piece of content from creation through to publication. Whether it’s live or still in draft, each content status gives you an instant snapshot of where things stand so nothing slips through the cracks.
Templates
Build, organise, and reuse branded templates for emails, landing pages, and website content. Give your team ready-made starting points that speed up production and keep every asset on brand.
Email Templates
Build branded email templates for promotions, newsletters, and automated campaigns. Launch emails faster while ensuring every message is professional and on brand.
Landing Page Templates
Design reusable landing page templates for product launches, promotions, and lead generation campaigns. Deliver a consistent customer experience while reducing design and development time and resource.
Template Preview & Code Access
Preview each template before it goes live, switch between visual and code views, and access the underlying code when needed. Teams can review, amend, and launch approved templates with greater speed and control.
Audiences
Build and manage audience segments for targeted campaigns across all your brands. With over 14 attributes available and a combined reach of more than 46,000 customers, you have everything you need to get the right message to the right users.
Audience Insights at a Glance
Get an immediate overview of your full audience landscape across all your brands. See the total number of audience segments, your combined reach, and the number of attributes available to build with for a clearer picture of your targeting capability before you even start.
Precision Audience Segmentation
Build highly targeted audience segments using a wide range of customer attributes including spend history, cart behaviour, or loyalty and subscription status. Each segment shows its member count and the rules used to define it, so you’ll know exactly who they’re targeting and why.
Loyalty and Re-engagement Targeting
Identify your most loyal customers and those who need to be brought back into the fold. Whether you’re rewarding high tier members or running a re-engagement campaign for customers inactive for 60 days, Audiences gives you the segmentation tools to target the exact users you need to reach.
Rewards
Manage and launch customer rewards and offers across all your brands from one platform. Create incentives that encourage repeat purchases, increase engagement and strengthen customer loyalty.
Reward Types
Build a range of rewards including discounts, free shipping, cashback, and exclusive offers. Track active rewards in real time to see what delivers the greatest value to your customers.
Simple Reward Creation
Create new rewards in minutes with an intuitive creation form. Define reward types, points cost, discount value, and eligibility rules without relying on manual configuration.
Tier-Based Rewards
Tailor exclusive rewards for different loyalty tiers to recognise and retain your most valuable customers. Deliver targeted incentives that make each tier feel more rewarding and encourage customers to keep progressing.
Frequently Asked Questions
Can I manage multiple ecommerce brands?
Our Multi-Brand Management platform allows you to control all your content, campaigns, rewards, and reporting across all your brands from one centralised environment. Instead of repeating workflows for each brand, your teams can manage them in a shared infrastructure while still applying brand-specific guidelines.
Can each brand retain its own identity and autonomy?
Yes, each brand retains its own content structure, promotional logic, audience segmentation and SEO settings, while campaign execution can still be shaped to suit its specific positioning. This approach allows organisations to maintain consistency at group level without compromising the distinct identity or messaging of each brand.
How does segmentation work across different brands?
The Multi-Brand Management platform enables you to refine your audience criteria by brand, behaviour, and attributes. This means you can identify opportunities by isolating high-value segments and tailoring campaigns appropriately, rather than operating with unreliable or vague datasets.
Does it support international and multilingual brands?
Yes, the platform supports multilingual content workflows and translation management, which makes it easier to coordinate campaigns across regions and helps you ma intain compliance and local relevance, while still managing everything centrally.
How are campaigns approved and controlled at scale?
Alongside campaign scheduling, our structured in platform workflows allow for version control and approval management before campaigns go live. This ensures compliance and consistency, which is particularly useful for teams operating across markets where regulatory governance is critical.
Download Our Brochure
Get a full overview of the Multi-Brand Management platform, including features, capabilities, and how it can work for your business.
